The case study of Hundred Thousand showcases a 360 brand development journey, encompassing naming, visual identity, marketing collateral, packaging design, and branding across all touchpoints.

At its core, Hundred Thousand represents the fusion of New York City's fast-food culture with Pakistani spirit. Embracing Maximalism as its defining ethos, the brand elevates the essence of American fast food, amplifying it with generous portions, bold flavors, and striking visuals​​​​​​​